Medical Tourism : An emerging trend in current times

 





Medical Tourism : An emerging trend in current times

Debojit Bharali

 

It is vastly said that health is wealth. No doubt with a good body and a mind life’s become happier. Hence, we can’t ignore above saying and its impact in our life. More we become civilised, more we attributed like machine and our tremendous busy life causes health decay. Numerous healths related issues are now the more common factor in human life which is also a cause of increase of health consciousness among people. Anyhow, medical tourism is a concept that presently on its high demand people travelling across the countries to obtain medical treatments. Growth of the popularity of medical tourism has now captured the heed of policymakers, researchers and of course media. Gradually it is now becoming a major part of tourism industry. In fact, the term referred to the travel of patients (medical tourists) from less-developed countries to developed countries in pursuance of the treatments not available in their native land. 

As per current scenario, we are experiencing both qualitative and quantitative variations in patients’ mobility as people now too travel from richer nations to less developed countries in order to access health services. As mentioned above the word “tourism” in medical tourism concept is that most of the people often stay in the countries after their treatment only with the purpose of exploring the destination about.  Travellers thus taking advantage of their visits by participating different tourism activities.

However, a wide variety of services can be obtained through medical tourism, patients pursue the most common types of treatments like dentistry, elective cosmetic surgery, organ transplantation ( say bone marrow transplant etc..), cardiac surgery as well as orthopaedic surgeries. In a traditional way, most of the medical treatments are highly expensive and reasonably middle class patients hardly can afford those treatments at one go. Sometimes patients would die due to lack of proper treatment or more specifically by facing financial hindrance. But using medical tourism concept patients can avail the services in a cost effective way. Likewise, let me mention few those key points..

a)     Good class of treatment in reduced cost.

b)     Relief from long wait time for certain medical formalities need to perform in healthcare centres.

c)      Treatments in reputable selected health centres.

d)     Bundle of services in customizable designed packaged form

e)     Minimized treatment related hazardous procedures.

Quality always matters. As far as quality concerns, the two major components of the service quality in the healthcare sector are technical quality and service quality. Technical quality refers the technical equipments causes’ patients’ diagnostic process. On the other hand service quality is measured by the service offered in the healthcare centres or in hospitals. Undoubtedly, in medical tourism the service quality is playing a vital role that in attracting customers.

The write-up goes incomplete without mentioning India’s turn in this service field. As India is the most prominent destination for medical tourism due to its best quality treatment in low cost service. Medical tourism growing by approx 30% each year in India. Renowned healthcare destination like Chennai, Hyderabad attracts 45% of medical tourists due to number of its multi-speciality health centres. Some another key factors that attracts medical tourists to India are “Low cost service”, “Quality”, “Very low waiting time for medical formalities” etc. Moreover, government offers different, categorised hassle free travel services to make India more sounded medical destination. For this purpose medical visa ( M visa) also has been introduced. Nevertheless, a lot of recognized travel service providers, consolidators too offer various specially designed medical (tour) packages for same.

With the advantage of mixture of tourism with visits for quality medical treatments, its emergence and potential growth is remarkable. It is an ideal trend for both tourism and healthcare industry. In India on 2019, as per official records, it has shown the industry’s annual growth rate (CAGR) is 18% and had been expected 20% by last 2020. Unfortunately, due to multidimensional impact of  pandemic covid-19 the industry undergoing a substantial decline. Still it is expected that industry will be affected until this calendar year 2021.

In conclusion, I must say the medical tourism is expected to grow in double digit rate in upcoming years as its potentialities are in ever charming state. Besides, medical tourists too contributes to the overall economy as once treatment is completed, tourists might got interested to spend some quality time to stay and visit nearby tourist places where they have chosen for treatment. This led to at least a click on the economy of the particular country which contributes towards economical growth at all.       

Ph: 9854539061        

 E-mail: dbharali83@gmail.com

(Tour consultant, Akbar Travels of India (P) Ltd, Guwahati Branch)

 

 


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